B2B e-commerce consultant
Your B2B portal works.
It just doesn’t sell.
I help manufacturers and distributors in Northern Europe and DACH fix what’s actually wrong with their digital channel — not what looks wrong on a slide deck.
Platforms I work with:
Shopify Plus
BigCommerce B2B
Fortune 100-level project experience · Remote · NDA on request
The hard truth
The platform isn’t your problem.
Usually.
Most failed B2B portals are technically fine. The issue is somewhere between what buyers actually need and what the internal team was willing to hear.
B2B is not Retail
Bulk orders, tiered pricing, approval workflows, procurement cycles. Buyers don’t browse — they have a job to do. Your portal should feel like a tool, not a shop.
Bulk orders, tiered pricing, approval workflows, procurement cycles. Buyers don’t browse — they have a job to do. Your portal should feel like a tool, not a shop.
Adoption is the real KPI
A portal nobody uses is worse than no portal. I look at why buyers go back to email — and fix that first, before touching the platform.
A portal nobody uses is worse than no portal. I look at why buyers go back to email — and fix that first, before touching the platform.
One person, full picture
Strategy, UX, platform, integrations, automation. You don’t need five specialists who don’t talk to each other. You need one who sees the whole thing.
Strategy, UX, platform, integrations, automation. You don’t need five specialists who don’t talk to each other. You need one who sees the whole thing.
What I do
I don’t sell platforms. I help your B2B channel work — whatever that takes.
01.
B2B e-commerce audit
Something’s not working but nobody can say exactly what. I go through your portal, buyer journey, integrations, and pricing logic — and deliver a written diagnosis. Fixed fee. No fluff.
02.
Platform selection & scoping
Shopify Plus or BigCommerce? Build or configure? These decisions compound. I help you ask the right questions before you commit budget to the wrong answer.
03.
Full-cycle implementation
From requirements to go-live. I scope it, manage the dev team, stay close to the client side, and don’t disappear after handover. Done this at Fortune 100 level. Can do it for yours.
04.
Ongoing advisory retainer
Your embedded e-commerce lead — without the full-time hire. Monthly, fixed scope, predictable cost. I own the roadmap and keep things moving.
Need Help?